PMU Consultation: Must-Do’s to Elevate Your Business

By Katarina V.| Last updated on April 29, 2024
how to make consultation pay off
⏱️ 7 min read

As a PMU artist and entrepreneur, you only get one chance to wow your prospects and convert them into happy clients, and that make-or-break moment happens at your PMU consultations.

Here’s how to set up a high-value and high-converting PMU consultation to help you delight your clients and elevate your beauty business.

Why Are Permanent Makeup Consultations Important?

Well, the list of reasons goes on and on, but here’s a quick sum-up of the main points to consider:

Managing Client Expectations

The truth is, PMU artists often have to deal with clients who carry all kinds of assumptions about the desired treatment.

PMU consultations provide a solid ground for you to explain the treatment to your clients, discuss the outcomes, and identify potential limitations along the way.

This transparency helps you set realistic expectations and fix the problem of client dissatisfaction post-procedure.

microblading consultationsImage Source: Freepik

Building Your Professional Reputation

Positive client experience begins with a high-value PMU consultation. It sets the tone for the entire treatment, making your clients feel valued and understood.

And the PMU math goes like this: one happy client equals one more person who is bound to return and bring in their BFF.

As a result, you can double your PMU bookings in one smart move.

Avoiding Legal Pitfalls

In some jurisdictions, PMU consultations are a legal requirement to make sure that clients are well-informed and consenting.

On the other hand, it’s also a perfect opportunity for you to assess the potential risks and determine a client’s suitability for the PMU treatment.

By following ethical practices and legal guidelines, you not only ensure your clients’ complete safety, but you also elevate the professionalism and credibility of your PMU business.

Saving Time and Resources

By investing your time in consultations, you can streamline your workflow to perfection.

With clear pre-planning, you can reduce the need for revisions or corrections, which will save you more time and energy in the long run.

This means you can actually use your resources to elevate your art and improve client experience, instead of wasting your energy on problems that drag your business down.

Besides the Obvious, What Should You Discuss in a PMU Consultation?

There are so many important topics to cover at your PMU consults, but here are the ones you shouldn’t forget to touch upon.

The Style and Options

Whether it’s eyebrow tattoo, lip blush, or eyeliner, understanding your client’s unique esthetic helps you find the best approach so you can give them the flawless results they deserve.

Is your client more inclined towards a natural, everyday look, or are they open to a bolder, more defined style that makes a statement?

This is the kind of question you want to ask right away to make sure you and your client are on the same page.

If you fail to get a clear answer, that’s your clue to offer your clients different options and steer them towards the best one. 

Skin Conditions

The fact is, what looks great on client A, may look really bad on client B — and it all comes down to the skin.

By identifying your client’s skin condition, you can choose compatible PMU techniques, tools and products, whether it’s pigments, numbing agents, or aftercare solutions.

During your consults, always pay attention to symptoms of hypersensitivity, rosacea, dermatitis, and other common skin diseases, so you can take these conditions into account or completely rule them out.

In some cases, skin conditions are contraindications for the treatment, and you’ll have to turn the client away. This can be a bummer, but the client’s well-being is always a top priority.

Skin Undertones

Determining your client’s skin undertone is one of the most important things on your to-do list for a PMU consultation.

It not only helps you choose the right pigments, but also prevents color migration or unexpected shifts during the healing process. How do brow tattoos fade over time? . Here is an example of a good fade versus a couple of bad fades! . #browremoval #browtattoolaserremoval #browtattoo #melbournebrows #combinationbrows #cosmetictattoo #cosmetictattoomelbourne ♬ original sound - 🫧

Also, your clients are more likely to be pleased with the results if they feel personalized and flattering to their unique features.

Learn how to determine your client’s skin undertone here.

Medical History

If your client is dealing with a chronic disease, taking medication, or is currently pregnant, it’s important for you to be informed.

Their medical history can help you figure out any issues that might pop up during the treatment.

For example, if your client is taking blood pressure medications, you should be extra careful with your numbing agents in order to avoid excessive bleeding during the procedure.

Learn everything about PMU numbing agents here.

With this valuable knowledge, you can also avoid allergic reactions, scarring, and inflammation, making sure that the treatment is both comfy and risk-free.

Client’s Habits

Clients lead diverse lifestyles, and their daily routines can affect the quality and longevity of permanent makeup.

For example, some clients may be using skincare products with retinol, AHAs or BHAs that may accelerate cell turnover, potentially affecting pigment retention.

Similarly, older clients tend to use a lot of skincare products with harsh ingredients and even steroids, which causes their naturally thin mature skin to thin out even more, making it more difficult to work with.

To avoid potential problems, take a minute or two to discuss your client’s habits, paying special attention to skincare that may interact with PMU.

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Unfortunately, most clients aren’t exactly aware of the fact that they have to protect the investment made in the PMU procedure.

As a PMU artist, it’s your responsibility to empower your clients with proper aftercare knowledge at your consultation.

Keep in mind that every client is different and always try to personalize your suggestions to fit their unique character and lifestyle.

How to Address Common Client Concerns during a PMU Consultation?

During PMU consultations clients may ask a lot of questions, which is perfectly fine and normal.

To help you prepare for the test, we’ve compiled a list of the most common client concerns. Here’s what to expect and how to react:

Permanence of PMU

If your clients are worried about the longevity of their permanent makeup, you should make clear that the pigments will naturally fade over time and that touch-ups may be necessary to maintain the vibrancy.

Also, don’t forget to mention the factors that may affect color retention based on your client’s skin type and condition.

For example, mature skin can achieve 70–80% pigment retention, while younger skin normally reaches up to 60% pigment retention upon the first tattooing session.

Pain and Discomfort

When you encounter questions about the level of pain or discomfort associated with the PMU procedure, inform your clients that topical numbing agents are used to minimize any discomfort (if you use it, of course).

Although pain is a highly subjective experience, most clients find the sensation manageable, and you can always discuss their comfort level during the procedure.

Your Experience

When clients inquire about your experience and qualifications, share your expertise openly. Highlight the number of years you’ve been practicing PMU and your relevant certifications.

Another great idea is to share your portfolio of works with before-and-after photos, so you can sit down with your client and analyze the key factors of a successful PMU transformation.

Cost and Financial Concerns

When your clients start inquiring about the overall cost of the procedure, be transparent about what is covered in the cost and any additional fees that may arise.

You know what they say — honesty is the best policy, and with open and clear communication you fortify your professionalism and set the stage for a successful treatment.

Cancellation and Refund Policies

To cut down no-shows for your business, make it your regular practice to always state your policies regarding cancellations, rescheduling, and refunds.

Emphasize the importance of fairness and transparency, and encourage clients to discuss any concerns they may have in this regard during the consultation. This ensures mutual respect and helps build trust between you and the client.

@kats.brows Setting up for my first client of the day!✨🤍🙌🏼 & then she cancelled😭😂 #ombrebrows #pmu #atxombrebrows #austinbrows #roundrocktx #ombrepowderbrows #permanentmakeup #pmuartist ♬ Moonwalking in Calabasas - DDG

How to Make the Most of Every PMU Consultation?

For a PMU treatment to be successful, you need to get to know your client really well during your consultation. In other words, you need to collect relevant information and analyze it.

So, here are some tips to help you nail your PMU consultation.

#1: Fill In and Review the Forms

Have your clients fill in all necessary forms so you can get all the relevant information about their health, skin type, and any potential contraindications.

Then, take some time to review the forms with your client and make sure to answer any concerns they may have.

#2: Do a Patch Test

Prioritize safety by routinely offering a patch test. That way you will demonstrate a commitment to client well-being and create a safer environment for the full PMU procedure.

#3: Take Pictures

Make it a standard practice to incorporate “before” photography into your consultation.

These visuals can serve as a key reference point during the artistic planning phase and help you track progress during follow-up appointments.

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How Long Should a PMU Consultation Last?

The answer can vary depending on the complexity of the treatment and the specific needs of the client, but you should leave at least half an hour in your schedule for one consultation.

This time frame allows you to open a quality discussion on the client’s needs, goals, concerns, medical history, informed consent, and pre-procedure assessment.

So, plan your schedule carefully and allocate enough time to each stage of the consultation process, because this paves the way to the success of the procedure and client satisfaction.

Should You Charge a Consult Fee?

Most PMU artists, both seasoned and beginners, hold their PMU consultations free of charge.

Free consults can be your key marketing lead magnet. That way you can earn your consultees’ trust and even convert them into paying clients.

If you’re really uncomfortable with the idea of doing these appointments for free, you can always compensate through the cost of future PMU treatments, or even up your prices to cover the costs of free consultations.

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Book More Consultations with PMUHub Find

So by now, you understand that free consults are more than a way to avoid legal liabilities – they are your pathway to more clients and more money.

And if you’re not exactly booked out for months in advance, you’re probably constantly looking for ways to get more clients.

PMUHub Find can be the answer!


We’ve created a platform that increases the exposure of your salon, which can lead to an increase in your bookings.

So what are you waiting for?

Cover Image Source: Freepik



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