What Is a Brow Flip? Everything About the Treatment

By Emily M.| Last updated on January 31, 2023
brow flip
⏱️ 4 min read

The look of perfectly shaped, full, and fluffy brows has dominated the beauty community for years. It seems like everyone from A-list celebs to regular folk like you and me have been coming up with ways to achieve the look at home.

That’s why brow techs have come up with treatments that will professionally enhance the look of our eyebrows by giving them thickness, depth, and color, but last longer than DIY treatments at home.

One of those treatments is a brow flip. Read this article to find out more about what the brow flip is, how it’s done, and whether you can do it at home.

So, What Is a Brow Flip?

An eyebrow flip is better known as eyebrow lamination. It is a treatment that gives your natural brow hairs a lifted, more polished appearance.

The treatment perms the brow hairs with a chemical solution and fixes them in an upwards position. This is the best way to tame unruly, messy brows, and give them the illusion of increased volume.

If you want to enhance your brows but are not willing to commit to PMU procedures like microblading or machine brows, a brow flip might be the best option for you.

It is a completely non-invasive procedure during which no trauma is caused to the skin, so it doesn’t require any downtime or complicated aftercare routines.

what is a brow flip
Image source: Instagram @ranialon

How Long Does It Last?

The results of a brow flip can last anywhere from 6 to 8 weeks with proper maintenance.

How long the results will last exactly varies from person to person since they depend on the natural growth cycle of your brow hairs.

In order to maintain the lifted look until it naturally grows out, it is important to follow the correct maintenance or aftercare routine.

What Is a Brow Flip and Tint?

Eyebrow tinting is a quick and easy way to add color and depth to your eyebrows. It colors the eyebrow hairs, but at the same time stains the skin underneath for an added effect of fullness.

A brow flip and tint treatment, as the name suggests, is a combination of brow lifting and tinting. It is usually done as the last step of the brow flip procedure.

Opting for a brow flip and tint is perfect for those who have very light and thin brow hairs, to create more definition and depth to the new uplifted look. Think of it as a longer-lasting eyebrow pencil or gel.

what is a brow flip and tint
Image source: Instagram @azbrow.gal

What Is the Brow Flip Treatment Like?

The eyebrow flip treatment takes about 45 minutes in total. The lifting part itself takes about 15 minutes, but the treatment is oftentimes done with added steps like waxing and tinting which add more time to it.

The look of lifted or laminated brows is achieved by applying 2 types of chemical solutions onto the brow hairs during the brow flip procedure.

First, a perming solution that contains an active ingredient called Ammonium Thioglycolate is applied to the brow hairs to temporarily relax and straighten them. It is removed with a cotton pad after 10-15 minutes.

Next, your tech will comb the brow hairs and apply a neutralizing solution to fix them into an upright position. When the neutralizing solution is removed, your tech will apply a nourishing solution that will give the brows a wet, sleek appearance.

If you want to get a brow flip and tint, the final step in the procedure is applying a vegetable-based semi-permanent dye to add a slightly darker color to the freshly lifted brow hairs.

Can You Do a Brow Flip at Home?


The look of laminated eyebrows is something that can be achieved with various makeup techniques or with a technique called soap brows. However, none of those methods can come close to a professional brow flip.

Thankfully, there are ways to get similar results to those of a professional eyebrow flip by using DIY brow lamination kits.

Brow lamination kits are a much cheaper alternative to regular salon visits, plus you can use them multiple times. They come with all the needed tools and instructions for performing the treatment by yourself.

With so many brow lamination kits on the market, it can be quite hard to choose the safest, most reliable set that will give you the best brow flip results.

Here’s our top DIY brow flip kit pick, but if you want to browse around a bit and choose a kit that suits your budget, here’s a top 5 list.

How to Make Your Brow Flip Last

In terms of maintenance and aftercare, brow flips are fairly simple and straightforward. They mostly come down to avoiding certain products and activities for the first 24 hours after treatment.

Let’s take a quick look:

  • Avoid getting your eyebrows wet for at least 24 hours after the treatment.
  • Avoid touching or rubbing your eyebrows for at least 24 hours.
  • Avoid direct sunlight exposure for at least 24 hours.
  • Stay away from pools, saunas, and tanning beds for at least 24 hours.
  • Avoid wearing makeup or applying skincare products in the general eye area for at least 24 hours after the treatment.

To maintain that freshly laminated brow look after the first 24 hours have passed from your treatment, you should use a daily eyebrow conditioning serum.

This will keep your brows sleek and glossy, while regular brushing with a spoolie will help your brows stay lifted.

how to make your brow flip last
Image source: Instagram @meltbymelissa

So, Should You Get a Brow Flip?

If you like the look of polished, slicked up eyebrows that lasts up to 8 weeks, then getting a brow flip is the perfect eyebrow enhancement procedure for you!

It is a quick, generally safe treatment that can give sparse and light eyebrows a more voluminous appearance.

You can always do the treatment at home by yourself or with the help of a friend, which may save you time and money. But, we generally recommend booking an appointment with a licensed professional to get the best brow flip results.

Cover image source: Freepik



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