Meet the PMUHub® Team
PMUHub® was created to raise the standards of the permanent makeup industry — through trusted education, premium products, and expert-driven business support.
Founded by Predrag Obradovic, a business and marketing expert with over 13 years of experience in the beauty and PMU space, PMUHub grew from a simple idea: to make reliable, transparent, and high-quality information accessible to every PMU professional and client.
After years of working directly with PMU academies, artists, trainers, and brands, Predrag recognized a gap in the industry — a lack of centralized, trusted resources that combine real-world experience with educational and strategic value.
In 2018, PMUHub was launched to fill that gap — not just as a website, but as a mission-driven platform built on clarity, support, and real results.
Today, PMUHub is more than content — it’s an ecosystem:
- PMUHub Shop — the largest curated store for PMU products and brands in the USA
- PMUHub Learn — a professional development platform with online and live education
- PMUHub Scale — a growth program for artists, salons, and trainers ready to attract clients, automate, and scale
Everything we do is rooted in real experience and a deep respect for the professionals who are building the future of this industry. PMUHub exists to support your work — and to grow with you.
About the Founder
Predrag Obradovic has been at the forefront of the PMU industry’s evolution for over a decade. With a background in business growth, marketing strategy, and beauty industry development, he has directly helped academies, trainers, and PMU brands scale their businesses and influence.
Predrag’s passion for education, innovation, and ethical standards led to the founding of PMUHub® — a platform built to empower artists and beauty professionals around the world with trusted knowledge, superior products, and business tools for success.
Learn more at predragobradovic.com or connect on LinkedIn.
Our Story
Before PMUHub®, there was no central place for PMU artists and clients to find reliable, transparent, and expert-driven information about treatments, products, or training.
Through working with industry leaders and witnessing firsthand the challenges faced by both new and experienced professionals, Predrag realized that the PMU community needed more than just brands — it needed an ecosystem built on education, trust, and support.
In November 2018, PMUHub® launched with a simple yet powerful mission: to make knowledge, tools, and opportunities accessible to every PMU professional striving to grow their career and elevate the industry.
Our Mission
At PMUHub®, our mission is to raise the standards of the permanent makeup industry worldwide through:
- Education: Delivering accurate, research-based, expert-driven content for artists, trainers, and clients.
- Support: Providing products, training, and business solutions that empower sustainable professional growth.
- Transparency: Promoting ethical practices and full disclosure in treatments, training, and product sourcing.
- Empowerment: Helping PMU professionals unlock their full potential with the right tools, knowledge, and systems.
We believe that when knowledge is accessible and business foundations are strong, the entire beauty community benefits.
Expanding the PMUHub® Ecosystem
From its beginnings as an educational platform, PMUHub® has expanded into a full-service ecosystem designed to serve every stage of a PMU professional’s journey:
- PMUHub® Shop: The USA’s leading curated PMU product marketplace, offering over 1,400 SKUs from top brands.
- PMUHub® Learn: A professional development platform featuring online and live training courses with the goal of becoming the #1 PMU education marketplace.
- PMUHub® Scale: A business growth program focused on lead generation, CRM automation, funnel building, and sustainable revenue scaling for salons, studios, and educators.
Each branch of PMUHub® was built with one goal in mind: empowering beauty professionals to succeed — on their terms, at every stage of their careers.
How We Create Content
Every article, guide, and resource published on PMUHub® follows a meticulous process to ensure quality, accuracy, and real-world applicability:
- Research: Conducted using scientific studies, expert opinions, and verified industry standards.
- Writing: Developed by trained editors and beauty industry specialists with real PMU knowledge.
- Expert Review: Reviewed by certified trainers, academy educators, or medical professionals where appropriate.
- Validation: Cross-checked for transparency, practicality, and value.
- Continuous Updates: Regularly revisited to reflect the latest trends, research, and industry shifts.
Our Editorial Principles
- Accuracy: We rely on verified sources and real-world expertise to deliver truthful information.
- Transparency: We clearly disclose affiliations, sponsorships, and partnerships when applicable.
- Independence: Our content remains unbiased, focused on helping professionals succeed rather than selling products.
- Professional Collaboration: We work closely with certified trainers, beauty academies, researchers, and innovators to ensure top-tier content quality.
Who Contributes to PMUHub®
PMUHub® collaborates with a wide network of industry experts to ensure our content and resources remain reliable, helpful, and cutting-edge. Our contributors include:
- Certified PMU trainers and educators
- Accredited academies such as Swiss Color® and PhiAcademy®
- Beauty industry researchers, chemists, and product innovators
Why Trust PMUHub®
- Experienced Leadership: Founded by an expert with over 13 years of direct industry experience.
- Rigorous Standards: Every article, course, and product recommendation is based on real-world validation.
- Trusted Partnerships: Working with top brands, trainers, and accredited academies worldwide.
- Commitment to Quality: We are dedicated to transparency, education, innovation, and raising industry standards globally.
Want to Collaborate?
If you are a PMU trainer, educator, brand, or industry expert and share our mission of raising the standards of the PMU industry, we would love to hear from you.
Please visit our Contact Page to get in touch.
