If you’re a PMU artist with an already established business, you probably want to grow your business further! As a business owner, it’s only natural you want to grow and expand your business and the obvious way to do that is to add more services and reach a wider clientele.
So an ongoing discussion among PMU artists is what additional skills to learn and which new services will get new clients through the door, or convince existing clients to book more than 1 service with you.
Our advice – learn microneedling! Microneedling in PMU salons can be a hugely lucrative service, and here’s why you should add it to your service menu.
Microneedling Is an Easy Skill for Artists to Learn
Microneedling is a skin treatment that targets a very wide range of skin conditions. It’s done by poking teeny tiny holes in the skin, triggering its regeneration process and stimulating the production of new collagen. As a result, new, healthy skin emerges where the imperfection used to be.
It’s most often done with a derma pen, an electrical device that looks a lot like a PMU machine and works in much the same way. The pen ends in a cluster of microneedles which go in and out of the skin. It can also be done with a derma roller.
Experienced PMU artists can pick up microneedling very quickly – you already have a head start! While you do need to take a course and get certified in order to offer microneedling in PMU salons, the course won’t be that hard since you’re already working with skin.
- You know a lot about skin anatomy.
- You already have experience assessing skin and identifying skin conditions.
- You know how different skin types react to trauma.
- If you do machine PMU, you already know how to hold and use the machine.
So your conversion to microneedling will be much easier than for an absolute beginner.
Image source: Freepik
It’s a Versatile Service That’s Suitable for Almost Everyone
Microneedling can treat:
- Fine lines and wrinkles
- General loss of elasticity (sagging skin)
- Dull skin
- Acne scars
- Other forms of scarring on the face and body
- Stretch marks
- Enlarged pores
- Sun damage
- Hyperpigmentation
- Hair loss
We bet you yourself can identify with at least one of these, and so can virtually every single person in the world. Anyone can benefit from microneedling. It’s such a versatile treatment because it can target specific skin conditions, or just improve the overall state of the skin into a flawless complexion, and who doesn’t want that?
Offering microneedling in PMU salons makes your pool of clients go from people interested in getting a PMU treatment to literally anyone who wants perfect skin. Which is more or less everyone, if you market the service right.
Image source: Instagram @studioarbieladajti
It’s Highly Profitable
Microneedling isn’t cheap! Okay, it may not cost as much as a PMU treatment, but it also doesn’t drain your energy and creative force as much.
The average price of a microneedling treatment is around $200. And an average session takes about half an hour. You do the math.
You Can Offer It to Your Existing PMU Clients
The biggest benefit of adding a new service to your service menu is the fact that you already have a clientele to try and sell it to. If you’re working in PMU, you already have a list of clients who trust you and would likely come to you for microneedling over someone they don’t know.
If you start offering microneedling in your PMU salon, reach out to old clients – a certain portion of them are bound to be interested in microneedling. Plus, whenever you get a new PMU client, you get to assess their skin and recommend microneedling if you think they’d benefit from it.
And vice versa – microneedling clients can become PMU clients.
One of the pillars of growing a service-based business is being able to sell multiple services to one and the same client.
Offer a discount for loyal customers to market your brand new service. If they’re satisfied, they will become your biggest marketers and spread the word among their friends.
Image source: Instagram @titanide_esthetic
You Don’t Need a Huge Investment for Offering Microneedling in PMU Salons
Opening a salon is a substantial investment, but offering a new service in an already established salon is not. If you want to start offering microneedling in PMU salons, you only need to invest in a training course and microneedling supplies.
You already have a space. You already have a chair or bed, a ring light, all the disposable hygienic products you need. You already have a stash of numbing. All you need to buy is a machine, and a collection of microneedling serums. And it’s even possible your PMU machine can be converted into a microneedling machine, so you may not have to spend money on that either!
So all you need is a couple of grand, give or take. A relatively small investment when compared to the earning potential.
NOTE
For a detailed description of microneedling and all the info you need to know, read our comprehensive guide here.
Need More Encouragement?
PMU is hugely popular, and you probably get a decent number of clients and make a nice living doing it. But if you think about it, you can only give a single pair of brows to a single client, and eventually, the demand for your PMU service may slow down simply due to the fact that many people who want PMU already have it. The only way to keep growing your business is to keep extending your service menu and offering new things, and microneedling in PMU salons is the best way to start.
Cover image source: Freepik
