Permanent makeup has become an incredibly lucrative branch of the beauty industry. Over the past few years, doing permanent makeup, especially microblading, has been an incredibly popular profession. The demand for microblading is increasing, so if you’re considering becoming your own boss, a microblading business is one of the best options.
Starting your own business is an exciting and complex endeavor. In order to make your journey as stress-free as possible, a good business plan is a must.
PMUHub gives you a detailed overview of how to start a microblading business, including some invaluable tips and tricks, which you can use as a preliminary microblading business plan template and adapt along the way.
What is Microblading?
Microblading is a semi-permanent makeup treatment for eyebrows that gives the look of thick, trendy arches. Like all permanent makeup treatments, it is done by depositing organic pigments into the skin in order to recreate the look of regular makeup, but without running, smudging and reapplying, which is what makes the treatment so popular.
The microblading artist uses micro- or nano-needles to draw thin, brow-hair-like strokes between the natural hairs, creating the perfect arch.
For a detailed description of the treatment, check out our Ultimate Guide to Microblading.
Image source: Instagram @phibrows_by_ana
Is Microblading a Good Business?
Yes, a microblading business is a highly profitable career. From a business point of view, what makes microblading such a good career opportunity is the fact that the demand exceeds the supply, so with a good business plan and a lot of hard work, constant evolving and dedication, each newly trained artist can succeed.
Anybody who’s willing to put an effort into learning the skill can get training and become a microblading artist, regardless of your original profession or education.
Starting any business from scratch requires an initial investment, but with microblading, it is relatively small and pays off. It implies paying for a quality training course at a certified academy or trainer.
An average price of a live training course is around $3000. There are also online courses priced at around $1600. With the current price of a microblading session at anywhere from $400 to $1000, this investment can be reimbursed within a few workdays.
How to Start a Microblading Business?
Once you’ve decided microblading is your dream career, you may be wondering how to start a microblading business. Here are the steps toward a microblading career:
Step 1: Certification
The most important part of the whole process is learning the skill well. The only way to do this is to take a quality course, where you will learn the theory behind microblading, the tools and pigments, color matching, mapping, keeping your clients and yourself safe and healthy, but you will also get the opportunity to train your skill on props and even live models.
Live courses usually take several days, and you get your certificate of attendance immediately. However, in most cases, you wait for additional courses to pass online until you obtain your legitimate certificate. Most of the courses include a starter kit with basic equipment.
Online training takes a bit more time, but it allows you to determine your pace and offers constant supervision and support from the trainer.
Take a look at all permanent makeup training courses available at our Training Events explore page, if you are looking for how to start your microblading business.
Throughout the process of starting your microblading business, you should practice your skill as much as possible. Until you get licensed and start working on clients, you can practice on props, so you are extra prepared to give your first official client flawless brows!
Image source: Instagram @lisaomacademy
Step 2: Licensing
In most states, you need to obtain a professional license from a board or institution in charge in order to legally practice your craft. The one universal condition when you are looking for how to start a microblading business is a certificate of completion from a registered trainer or academy, but the process varies.
Depending on the rules and regulations in your state or country, there may be some additional certificated you’ll need to obtain, like first-aid training or bloodborne pathogen training.
Some states require working as an apprentice to an already licensed artist for a while.
You can check the licensing requirements in your state here.
Step 3: Setting Up Shop
In order to start working, you need to set up your workspace. Choose a location carefully. Consider your options; you can rent a space, or even turn a room in your house into a salon. Decorate your salon to make your clients feel relaxed and comfortable, and obtain quality tools and equipment.
The basic equipment includes a chair or bed, good lighting, a quality microblading machine, disposable needles, as well as a range of pigment shades. You will also need a stash of aftercare products that you give your clients after a procedure.
Your workspace must always be clean and your equipment sterile. In some states, your salon may have to pass a sanitary inspection in order for you to obtain your license.
Take a look at 14 Must Have Items in Your Microblading Kit.
It may be a good idea to get insurance and protect your business from liability claims and property damage. Better safe than sorry!
Image source: Instagram @browaddictpmu
Step 4: Determine Your Price
When setting the price of your microblading treatment when starting a microblading business, consider these factors:
- Are there other microblading salons in your town/area?
If there are few licensed microblading artists working in your area, your skill is automatically more valuable. If the competition is strong, start by pricing your sessions moderately and keep perfecting your skill. You can gradually increase your prices as your work starts getting recognized.
- How much do they charge?
If you charge significantly more than your competition, chances are you’ll lose some potential customers to cheaper artists. If you charge significantly less, potential clients might get suspicious and doubt your expertise.
Check out our Microblading Cost Guide for a better overview of treatment prices.
- Where did you get your training?
Some microblading academies are already established franchises and potential clients often choose artists with their certification. So as we’ve already mentioned, investing in quality training pays off and going to a recognized trainer is not a bad idea, even though it may cost more.
Step 5: Marketing
Getting clients is the basis of a successful business and marketing is the only way to do it if you’re just starting a microblading business.
The first step is setting up a professional website that clearly states all the information clients need. Invest in an attractive website that will show the identity of your brand. It’s also a good idea to register at online platforms such as PMUHub that connect artists with their clients.
You should also start social media pages for your business and stay consistently active on them. This means posting pictures of your work (before&after photos are especially effective), advertising specials, posting announcements, and being available for any questions.
Gaining followers means building clientele!
Image source: Instagram @shayli_phimaster
Step 6: Start Building Your Reputation
As soon as you start working, keep in mind that each pair of brows is an advertisement. Take advantage of every opportunity to show your client you know your craft, but pay attention to every aspect of your business, especially client relations.
Recommendations are a great way to obtain new clients, and you can think about introducing a referral program to encourage that. Building your image as a professional, trustworthy and friendly expert enables you to gradually expand, increase your prices, and thrive!
How Much Can You Make Doing Microblading?
The average price of a microblading session, which lasts about an hour and a half, is from $400 to $1000. So you could potentially make a 4-figure income in a single day.
What makes microblading so popular is the fact that it gives natural results and there is no risk of ending up with an unattractive grey/green shadow, like with eyebrow tattoos, as the pigments gradually fade over a period of up to 2 years.
This also means satisfied clients coming back for touch ups, which increases your microblading income. Although touch ups cost less than the initial treatment (around $100), they also take less time and are done at regular intervals. So each client is a potential regular.
Read more about Microblading Arists’ Salary here.
Microblading is a good starting point, but there are many other PMU treatments you can be trained for! Mastering new PMU techniques is a foolproof way to increases your income.
If you’re looking to start your own business, microblading is a great option, as it involves relatively little investment. In return, you’ll be making a profit in no time, all the while working in a fun, dynamic environment and unleashing your creativity!
Cover image source: Pexels