The beauty industry is very visual, so if you’re a PMU professional, social media in general and Instagram, in particular, is your most powerful weapon. It will help you show your work to a wide audience, attract new clients and communicate with them, and help you with branding your business.
But not all of us are equally social media-savvy and even if you love posting on your private profile, managing a professional page may be something new and challenging. But as always, PMUHub is here to help!
Let’s go through some content ideas for PMU artists and see what works best.
Before We Start
Before you start posting anything, you should first make sure it’s easy for potential clients to find you. So, don’t experiment with your username – it should be the name of your salon, or if you’re branding yourself as an artist, it should be your name.
Your profile pic should be your logo, especially if your name or the name of your salon is something relatively common, the logo will help clients identify the right page.
Content Ideas for PMU Artists’ Social Media
If you’re not a social media expert, you may find yourself lacking inspiration in terms of what you should post to your IG. Here’s a list of ideas and strategies which have proven to work for PMU experts.
1. Before and After Photos
The no. 1 most important type of content PMU artists should share.
If a potential client has heard about you and wants to find out more, chances are IG will be the first place they look for you. They should be met with your stunning work immediately, and the pics should be so high-quality they make them fall in love.
So, you should think about the quality of your before and after photos almost as much as the quality of your work. A bad photo that doesn’t do your work justice is a wasted opportunity to market yourself.
Ideally, post every work you do. Of course, if you’re satisfied with how it turned out, and if your client is okay with you sharing their face (you should get a signed consent for this).
Healed results are also very valuable, as clients are always curious to see what PMU looks like weeks or months in. Whenever a client comes for a color boost, get pics of what their brows have faded into in the meantime.
Use the caption and hashtags to your advantage. The caption should clearly state which treatment was performed, plus whatever else you want to share. It might be interesting to give some facts about your client, or some information about their PMU journey. Use correct hashtags to make your work more visible to IG users.
Image source: Instagram @buonabeauty
2. Basic Info for Clients
Clients looking for an artist usually don’t know that much about the treatments and they may need some info on things like contraindications, pre-care and aftercare, healing process, etc.
Of course, you’ll go over all those aspects once you meet them for consults, but to make your job easier and give clients some basic guidelines, you should provide them with some very basic information, and IG is a great place to do it.
You can find useful infographics on pages dedicated to sharing PMU information (like the PMUHub IG page!) and repost them, just make sure you credit your source.
This type of content can drive clients to leave comments or send you DMs with additional questions, which is an opportunity for you to prove your expertise and ideally book them.
3. Promo Deals
Whenever you have a promo deal, you should create a simple visual illustration and post it to your IG. Advertising it on your website is great, but IG allows you to reach a much wider audience.
Everyone who visits your page should see your promo – this may drive them to book a treatment immediately, rather than go on browsing artists and book with someone else.
Even though your followers will always predominantly be fellow artists and former clients who’ve already had work done and probably won’t book a treatment themselves, they may share it with their friends.
4. Pictures of Your Salon
Not all potential clients care about what your workspace looks like, but those who do should be able to check it out. Take some nice pics of your salon, showing your bed and tray. If you have a nicely decorated waiting area, show that too. You can even do a short video tour.
One aspect many clients will look out for is hygiene, so make sure your salon looks (and is!) squeaky clean.
Image source: Instagram @precise_studio
5. Your Price List (Optional)
Some artists like to highlight their price lists, some don’t. There are advantages to both practices.
If you post your price list to your social media, potential clients will be able to decide if your pricing works for them or not straight away, and this can save you time and prevent potentially uncomfortable situations (there will always be clients who will think your price is too high).
But if you don’t make your price list available immediately, you encourage clients to reach out to you and ask for prices directly, which is great, because you make contact with them and have the opportunity to communicate with them. This makes things more personal and gives you an opportunity to win them over.
Extra Tip – Try to Keep Your Feed Coherent
There are different strategies you can use to keep your feed looking attractive and coherent. Color coordination is one of them. Obviously, your before and afters will differ in terms of their color scheme, but for original content such as infographics or text posts, pick 2-3 shades and stick to them. Too many vivid colors will make your feed messy and distracting.
How Often Should I Post?
Ideally, every day.
It’s useful to make a posting schedule a week or 2 in advance – this will help you organize – but if you realize you have to deviate from the schedule for some reason, it’s not the end of the world.
Whenever you have a great new before and after photo, don’t hesitate to post it, but if you don’t have any valuable content for every single day, don’t post whatever just for the sake of posting, and definitely don’t repeat previously posted before and after pics.
Final Note – Take Advantage of IG Stories
The way people consume content on IG changes with trends, and currently, many people swipe through Stories before they dig into new posts. So you should come up with content for your Stories, too, and this content should be engaging: quizzes, polls, this or thats, things like that.
If you can find the time to keep up with trends in this field, it would definitely help keep your profile interesting and alive!
Cover image source: Freepik