Best Brow Products of 2023 for Natural-Looking Results

By Katarina V.| Last updated on January 9, 2024
best brow products 2023 recommendations
⏱️ 9 min read

Are you looking for that perfect brow pencil or pomade that will tame your wild, fluffy hairs? Do you need an eyebrow gel that will actually make your brows look good all day long?

Choosing a good product nowadays seems like quite a chore, but it shouldn’t be. Our carefully selected best brow products 2023 list can definitely help you with your search.

Whether you are a minimalist with one holy-grail product or a makeup enjoyer who loves experimenting, the array of brow products this year will leave you nothing short of amazed. Refined arches and thick brows, here we come!

Best Eyebrow Pencils of 2023

Fluffy but not too bushy, clean but not too neat, pigmented but not too dark… Finding something that ticks all of those boxes seems like scrolling through a dating app: exhausting. Well, fear not, because we’ve all been there.

Brow pencils have been a safe and comforting option for many, for a good reason. You can easily enhance your arch and define your brow shape by depositing color left and right. They can be used alone or in combination with other brow products.

So, you might be wondering, Are all brow pencils the same? These are our picks of the best eyebrow pencils for 2023.

Best Budget: Elf Instant Lift Brow Pencil

This creamy, smudge-proof brow pencil will give you pigment and deliver natural-looking results on a budget! The liner is precise enough to give you hair-like strokes and you can easily brush your eyebrows with the spoolie on the other end.

Also, if you’re a skincare lover, you will enjoy the added benefits of grapeseed oil and vitamin E, which will hydrate and condition your eyebrows!

  • Under $5
  • Very easy to use
  • Not waterproof

Best Drugstore: NYX Micro Brow Pencil

Do you ever see those TikToks of makeup gurus using teeny-tiny eyebrow pencils that create the skinniest hair strokes ever? And you just can’t find a pencil like that in makeup stores, like ever?

Well, this dual-ended NYX Micro Brow Pencil is here to fulfill your dreams by giving you the freedom to draw perfectly shaped strokes and also fill in sparse areas.

It works like a charm every time and doesn’t smudge until you take your makeup off at the end of the day.

The pencil itself is very thin and lightweight, which is a feature that many people adore and seek. Simply retract it, apply it to your brows and when you’re done just brush them with the spoolie.

  • Wide shade range
  • Good for thin hair strokes
  • Not ideal for textured eyebrows

Cult-Favorite: Anastasia Beverly Hills Brow Definer

If you have followed makeup trends for a while and enjoy having flawless brows, then you understand the hype over this iconic brow pencil. And yes, our insiders have confirmed that it really is worth the hype.

Although not as thin as the other two, this pencil has a triangular tip that is specially designed to seamlessly shape all types of brows, even sparse and thinning eyebrows. The shade range is quite impressive, with 12 options to choose from.

Although not waterproof, it’s still long-wearing, so you don’t have to worry about your brows vanishing in the middle of the day! 

  • Ideal for all brow types
  • Easy to use
  • A bit pricy

Best Eyebrow Gels of 2023

Unless you’ve been living under a rock, you probably know that fluffy brows have been all the craze in the previous years. It’s a trend that just keeps on finding its way into our makeup routines.

If you happen to not know a lot about this concept, fluffy brows are eyebrows that are brushed with a gel and a spoolie and give that laminated look on a budget.

Some people fill in their brows with a brush to make them fuller, while others simply lift them with a gel and make them look perfect without any additions.

You can even combine the best of both worlds and use a gel and then fill them in with a pencil afterward!

Best Price: Got2Be Glued for Brows & Edges

You’ve probably heard of people using hair gel and hairspray for eyebrows. But, did you know that Schwarzkopf transformed their iconic Got2Be hair gel formula into an eyebrow gel? People asked, and they delivered.

This iconic eyebrow gel will hold your brow hairs for hours and hours, until you’re ready to take your makeup off.

Simply use the gel on your brows, brush them up, and wait a few seconds for them to get tacky. Then you can press them with your finger and set them in place.

Just be careful not to use too much, since it can flake and leave residue. If that happens, simply use a clean wipe to clean the area around the brows.

  • Very strong hold
  • Gives a laminated look
  • Flakes if you use a lot of product

Viral Sensation: Nyx Brow Glue

You have probably seen thousands of videos of influencers and everyday folks using Nyx Brow Glue. It’s definitely one of the best inventions of 2023, and we just had to try it for ourselves and see if it is truly worth the hype.

This is a high-performing product that delivers effective results: shaped brows that aren’t moving anywhere.

It’s extremely simple to use, just open the product and apply it to your brows. Feel free to maneuver it around and shape the brows how you usually do it.

It’s great for both personal and professional use: many makeup artists use it daily to give their clients the results they desire!

  • Not sticky
  • Doesn’t leave a residue
  • Very small brush applicator

Best Splurge: Kosas Air Brow Tinted Gel

If you like your eyebrow products with some pigment, this beautiful iridescent wand will probably sweep you off your feet. This product is worth the splurge because you get the best of both worlds: modern design and immaculate results.

It comes in many different shades, going from light blond to dark brown, and even black. The tinted, mousse-like formula is lightweight and is boosted by haircare active ingredients like castor oil, panthenol, and omega-6 fatty acids.

Textured and pigmented brows without stiffness or flaking are what you should expect from this product. It also has a subtle shine that will make them look much more natural.

  • No flaking
  • Gives volume & color
  • It’s easy to go overboard with application

Best Eyebrow Pomades of 2023

If you had an Instagram account in 2016 and started doing makeup back then, you’ve probably been influenced by Kylie Jenner’s brows at one point.

The allure behind her makeup looks was in bold, highly-defined brows that were made with brow pomades.

When it comes to dramatic eyebrows that make a statement, look no further! They are known for their buildable formulas that can easily make your eyebrows thicker and fuller. If you are skilled enough, you can even recreate the ultra-thin ‘90s look!

So, whip out your angled brush and take a look at these pigmented brow beauties.

The Fan-Favorite: Anastasia Beverly Hills Dipbrow Pomade

This little pot of pigment has been in every makeup artist’s kit at one point. It’s a long-lasting, waterproof formula that smoothly glides on your skin and dries down to a matte finish.

The best thing about this bestseller is that your makeup will look like it was done by a professional!

The pigment in it clings to your natural hairs with ease, making them more textured and darker. Whether you desire just a light fill for your 8-hour job, or you want a night-out look, ABH Dipbrow Pomade will not disappoint. 

  • Durable packaging
  • Long-lasting formula
  • On the pricier side

I love my ABH DIPBROW POMADE GEL. (Dark brown)

♬ streets x life aint fair - djmattzmusic

Wallet-Friendly: LA Girl Brow Pomade

Defining and sculpting your eyebrows to perfection has never been easier. This creamy pomade is water-resistant and lasts all day long, even in summer!

Unlike the previous one, it has a satin-like finish, so it’s a perfect choice for you if you like that natural, nourished brow look.

It’s highly pigmented so be careful not to apply much. Less is sometimes more, so start with a small dot and add more later if needed.

  • Smooth, creamy formula
  • Waterproof
  • Limited shade range

Honorable Mention: Best Eyebrow Tints of 2023

You’re not a stranger to the latest brow trends if you regularly tint your eyebrows. Doing it at home is a great way to make them darker and more defined with user-friendly products.

This is also a great way to use fewer products because your brows already look done! The most important thing is to follow the instructions and never leave any products longer than it is suggested on the packaging. So, let’s get into it!

Ardell Brow Tint

This all-in-one brow kit has all the tools you need to create the brows of your dreams in your bathroom! It’s the perfect solution for those looking to speed up their morning routine by getting those on-the-go eyebrows.

All you need to have is a steady hand and apply the tint carefully, starting from the front of the brow, and working your way to the arch and the wing, which should be darkest.

There’s no reason to worry about smudging because the pigment stays on for a few weeks!

  • Easy to use at home
  • Highly pigmented
  • Shouldn’t be used too often

Godefroy Instant Eyebrow Color

If you want a fast and effective product to tint and shape your brows, this product can become a part of your eyebrow routine very easily. The instructions are pretty easy to follow and there is no mixing involved. Yay!

The tinted effect lasts a few weeks, so you will be rocking those bold brows for a while. However, be alert that it stains the skin underneath, so if you’re not a fan of that, you can skip the product altogether.

  • Natural-looking results
  • Beginner-friendly
  • Tints the skin underneath

We Answer Your Top Questions

In the endless sea of Internet recommendations, it’s understandable to be overwhelmed and confused. So, we’re here to answer all your burning questions!

How to Choose the Best Brow Product?

Choosing the right product for you depends on your brow type and the style you are looking to achieve.

For example, if you have thick eyebrow hairs, you probably want a brow gel that has a good grip and will hold them in place for a longer time.

You can also benefit from a brow pomade because you can easily fill them in and not worry about any smudging.

As for those with thinner and sparse eyebrows, pencils and tints would be perfect for creating the illusion of volume and thickness.

How to Use These Brow Products?

Whether you’re a seasoned makeup enjoyer or a beginner, you need some time to get used to a new product.

#1 Eybrow Pencils

Eyebrow pencils are probably the easiest brow product to use: simply sharpen it or retract it from the pen and start filling your eyebrows to your liking.

You can add hairlike strokes at the beginning of the brow. For realistic results, use flicking motions.

#2 Eyebrow Gels

As for the brow gels, they are usually the hardest to master due to their tackiness and residue problems.

So, don’t use a lot of it and start with a smaller amount of product. Simply brush your eyebrows in the direction you want and set them with your finger for that laminated look!

#3 Eyebrow Pomade

If you like the look of pigmented brows, you will be using a pomade a lot. Take an angled brush and fill them in as much as you want.

We recommend not filling in the front of the brow for a more natural result. Build up your makeup look by filling in sparse areas!

#4 Eyebrow Tints

Brow tints are a great way to make your eyebrows look professionally done on a budget. Take an angled brush and saturate them with the color from the packaging. Leave it on as instructed on the packaging and wipe it off afterward.

That’s the whole science behind all of these brow products!

Wrap Up

It doesn’t matter if you like those big, fluffy, textured eyebrows, or you want to go back to the ‘90s with your super skinny model brows, one thing is for sure: some of these carefully picked products can quickly become part of your makeup routine.

Have fun, experiment with new pencils, gels, and pomades, and find out for yourself what suits you the best!



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